How To Leverage Social Media to Build Your Financial Planning Business. Hosted by: Brittney Castro, CFP®, AAMS®, CRPC® and Founder & CEO of Financially Wise Inc. This Special Event was presented by FPA of Michigan Women & Finance Committee.
As Women & Finance Knowledge Circle Committee Co-Chair, I strive to find high-quality, thought-provoking content to help my peers grow their financial planning practices and enable them to better reach and serve clients. From a personal perspective, I've had a love/hate relationship with social media over the years.
But I've come to realize that the world has changed and we have to adapt our business development practices accordingly. We were excited to have social media guru Brittney Castro present “How to Leverage Social Media to Build Your Financial Planning Business” to our organization via ZOOM on October 28 at 2pm EST.
Brittney is the Founder and CEO of Financially Wise, Inc. and has developed and grown her business entirely on this platform. She is a CFP® Pro spokeswoman and a go-to resource for national media outlets and platforms including CNN, CNBC, The Wall Street Journal, The New York Times, CBS, KTLA, Good Day LA, Fox 11 News, Glamour, Elle, Marie Claire, Darling, Entrepreneur, Woman's World, Refinery29, Financial Planning, Investment News, Registered Rep magazine, and many more.
Top 10 Ways to Leverage Social Media: By Brittney Castro
1 Clarify your brand attributes, style and messaging.
2 Create consistent, engaging, and meaningful content that speaks to your ideal client.
3 Choose the social platforms that your ideal client uses regularly.
4 Develop a content calendar and create content 30-90 days in advance.
5 Leverage systems to manage and post your social media based on your schedule.
6 Track your social media engagement and refine content as needed.
7 Review content calendar against larger quarterly and annual business goals.
8 Update or enhance systems and techniques regularly.
9 Continue to focus on mastery and the things that are working and eliminate what isn't.
10 Have fun and don't be afraid to fail.
Here's a link to one of Brittney's articles. I like it because part of it focuses on health and self-care, which is important that ever during these challenging times.
Written by Brittney Castro | September 25, 2020
When was the last time you sat down to dinner with family or friends and had a nice long talk about money? If you're thinking never, you're certainly not alone.
Most of us consider money a taboo topic even though it plays such a huge role in our lives. The problem with this type of thinking is that we never learn to properly understand and manage the emotions money can invoke. This typically leads to stress, and financial stress can have a major impact on our mental, and even physical health.
The value of our financial accounts shouldn't determine our value or self-worth — but more often than not, how much is in our bank account directly impacts how we feel. But this no longer has to be the way we react to money matters.
Here are 9 tips to increase your financial and overall well being, and you'll soon feel healthier, wealthier, and happier.
1. Money isn't a metric for happiness
The first step towards improving your financial well being is realizing that more money doesn't necessarily mean more happiness (Notorious B.I.G. had it right — Mo Money Mo Problems!) In fact, a 2010 Princeton University study revealed there is a correlation between money and happiness at an income of $75,000 per year, but making $75k+ that doesn't necessarily make you more happy.
A paper co-published by 3 psychologists (from Harvard, University of British Columbia, and University of Virginia) titled “If Money Doesn't Make You Happy Then You Probably Aren't Spending It Right,” concluded and suggested 8 ways for consumers to get more happiness from their money:
Buy more experiences, fewer material items
Spend on others instead of yourself
Enjoy many small pleasures over fewer larger ones
Forget extended warranties and overpriced insurance
Delay consumption (gratification)
Consider how purchases affect day-to-day lives
Beware of comparison shopping
Pay attention to the happiness of others
2. Face the numbers
If thinking about money or your financial situation causes stress or anxiety, it can be easy to avoid it. This could mean you have a stack of bills you haven't opened. It could also mean that you use your credit cards regularly, but have no idea how much total debt you actually owe. This avoidant behavior can wreak havoc on your financial well being.
There is no better time than now to face the music (I mean the numbers!) Start by checking your credit report and score. This will give you a good idea of where you stand and your total debt. Open statements and bills. Make a list of accounts, balances, and minimum payments. Knowing these numbers is the first step towards taking charge of your money. Don't delay the inevitable, start tackling your finances today.
3. Put the credit cards away
Carrying credit card debt can weigh on you emotionally and prevent you from making progress towards your financial goals. If you aren't able to pay off the full balance each month, then it's time to stop using credit cards (even if you get points) and start using cash or a debit card.
Spending less than you earn is the basic rule of financial planning, and if you're carrying a balance on your credit card then you're likely overextending yourself. Switch to cash and try to pay off debt as quickly as possible. It probably won't be easy, but it will give you freedom.
4. Stop comparing yourself to others
Have you ever checked a friend's Instagram, Facebook, or Pinterest page and felt a twinge of jealousy? In this age of social media, it's too easy to compare yourself to others. Trying to “keep up with the Joneses” is harmful to your financial and mental well being.
When it does become overwhelming, take a break from all social media. When you're ready to log back on, use your accounts to connect with friends and family that have a positive influence on your life. It's more important to focus on you and your goals and less on others.
And a quick reminder – what's presented online, isn't necessarily reality.
5. Read money books that will help you grow
To be in the mindset of always learning and finding ways to improve or enhance all areas of your life, especially your financial life, is a great way to live life. This means reading books that will teach you new things about money — whether it's on money mindset, the stock market or even on ways to improve your financial life. You are never too old to keep learning new ways, tips, and strategies to help you on your financial journey.
Nicole Gopoian Wirick JD, CFP® is the President of Prosperity Wealth Strategies, a business she founded to focus on providing a high touch, concierge style approach to financial planning. Call today to explore how she can help you achieve prosperity.